Kenichiro Fuse CAMRY Chief Engineer
CAMRY has been welcomed in more than 100 countries and more than 10 million units have been sold. The superb design and driving performance resulted in different models of Camry. The history of Camry is filled with honors that prove the car’s root as the trailblazer of premium medium FF sedan. The more praise we got, the more conservative we tended to become. Yet, we made it clear that Camry had to renew itself. We set the goal of development as “create the new global standard of mid-sized sedan”.

The development theme of the new Camry was “Rejuvenation”. We wanted all of us, who sometimes have to go through the news of terrorism and slow economy, to feel rejuvenated with the new Camry. To feel the “Rejuvenation”, we realized three selling points.

1. The packaging that has both the exciting style and comfortable relaxation space.
2. The safety features that give deep sense of reassurance to the owner.
3. The driving performance that provides high quality driving pleasure.

The New Camry was born by setting aside the common sense and constrain. Thorough discussions and examinations followed. The resulting car has the potential to overshadow even the cars of higher class. It is my sincere hope that as many people as possible will try the new Camry to experience the “Rejuvenation” and that the car would contribute to the healthy and happy lives of those people.